Fix Your AI-Built Website: Say the Right Things, Build Trust, Get More Enquiries

Your website is live. But is it giving people a reason to choose you?

AI can build a website quickly. Turning it into a clear, credible introduction to your business takes more than a good-looking layout. Visitors need to understand what you offer, why it matters to them and what to do next.

If your website feels generic, confusing or unconvincing, this practical online workshop will help you see what needs to change—and use AI to make purposeful improvements.

FIX YOUR AI-BUILT WEBSITE

Say the right things. Build trust. Make the next step clear.

19 November 2026 · 17:00–18:30 CET · Online

€19.90 · Free for SEA members

WHAT YOU’LL LEARN

1. Check the foundations before changing the design

Is your website actually the problem? We’ll look at your audience, positioning and offer so you can identify what needs clarifying before you start redesigning.

2. See your website through your customers’ eyes

Explore the customer journey, page structure and user experience—and the details that help visitors feel confident enough to take the next step.

3. Write copy that makes your value clear

Learn how to explain what you do, who it’s for and why someone should choose you, with messaging that feels specific to your business.

4. Give AI better context and more useful tasks

Learn practical workflows for reviewing, rewriting and improving your website. You’ll see how a clear business brief helps AI move beyond generic suggestions.

5. Put the principles into practice

Ask questions and watch live website audits. We’ll also explain the further support available if you’d like help putting your improvements into practice.

LEAVE WITH A CLEAR NEXT STEP

By the end, you’ll know how to assess your homepage, identify your three most important improvements and use AI to make specific changes.

YOUR TICKET INCLUDES

• The 90-minute online workshop, including Q&A and live website audits.

• An AI website audit template to evaluate your site, spot what isn’t working and generate actionable recommendations.

• A business briefing template: a simple worksheet that gives AI the context it needs before writing copy or suggesting design changes.

• One month’s access to the workshop recording, so you can revisit the session while making improvements.

IS THIS FOR YOU?

This workshop is for self-employed people and small business owners with a website (especially AI-built) that looks reasonable but doesn’t yet communicate their value clearly. It’s especially useful if you’re unsure what to fix first or how to get more useful help from AI.

BRING YOUR WEBSITE AND YOUR QUESTIONS

Come ready to look at your homepage through your customers’ eyes. Leave with practical priorities you can act on.

Join us online on 19 November, 17:00–18:30 CET.

Tickets: €19.90 · Free for SEA members.

About the expert

Dilshan Kelsen is the founder of Webigo and a web developer passionate about helping small businesses grow online. Drawing on his experience in entrepreneurship, technology, and AI, he helps businesses turn websites into trustworthy, customer-focused tools—not just attractive digital brochures. His approach combines smart technology with the human judgment, clarity, and authenticity that AI alone cannot provide. 

General Event Policy

1. Tickets and cancellations

Consumers booking online may withdraw within 14 days of entering the contract by contacting hi@self-employed.at, and we will refund their payment within 14 days of receiving the withdrawal, subject to applicable statutory rules. Otherwise, we do not offer voluntary refunds for participant cancellations or non-attendance, but tickets may be transferred free of charge by notifying hi@self-employed.at before the workshop starts, without affecting any statutory rights. If we cancel the workshop, we will refund all amounts paid to us for the booking within 14 days; if we postpone it, you may choose to attend on the new date or receive the same full refund.

2. Data protection

Registration data is used only to process your booking and organise the event. Further information is available in our Privacy Policy.

3. Recording

We record the expert’s presentation and slides to provide registered attendees with 30-day access. Attendee names, video, voices and chat are excluded from the recording. Questions included in the recorded presentation are presented without identifying the person who submitted them.